brat style SCR950 Yamaha

Liking The Things You Hate

There are some long standing tropes in motorcycle advertising. In a cluster they'll get called something like, "hipster douchebag videos" and they are easy to spot. They have sparks from a metal grinder, random close-up shots of a motorcycle (usually showing nothing out of the ordinary), and plenty of slow motion shots of someone riding … Continue reading Liking The Things You Hate

Before It Was Cool

The Wright Brothers may have been pretty hipster, rolling around building wing-warping biplanes and beach racing, but they weren't hipster enough to build a fixie cafe racer bicycle. Maybe, at the turn of the century, it was avant garde to embrace technology instead of pay too much for "authentic vintage?"